How It's Made

The Pure Paint Process: A Sustainable Revolution

Pure Paint starts its journey in fields filled with flowers, where bees play a crucial role in pollinating our oil seed crops—without them, our paint wouldn’t exist. Once harvested, the seeds are cold-pressed to extract their natural oils, while any remaining material is repurposed as nutritious animal feed.

These pure oils are then combined with other natural ingredients to craft a high-quality, durable paint that delivers a luxurious finish while contributing to a toxin-free environment. Inspired by ancient, time-tested formulas, Pure Paint is the only fully developed, petroleum-free, plant-based architectural paint in North America. Made entirely from renewable agricultural ingredients, our paint is non-toxic, fully biodegradable and truly sustainable.

Pure Paint contains zero harmful substances:

• Zero endocrine disruptors
• Zero parabens
• Zero BPAs
• Zero phthalates
• Zero invisible off-gassing of toxins
• Zero VOCs
• Zero PFASs
• Zero microplastics

Pure Paint is more than just paint—it's a commitment to a cleaner, healthier world.